While browsing LinkedIn, I saw a post by Neil Patel about the power of updating content consistently.
It’s short—but it compelled me to write something about it.
Anyway, his post made sense, right?
Coz in SaaS, you should also ensure that you remain fresh and engaging—and a good way to do that is to update website content regularly.
So, join us as we take a look into the reasons behind consistent SaaS content updates and provide tips on how to make it happen with ease.
Don’t worry, our article will be simple, too! 😊
What do we mean by updated website content?
Updated content is anything on your SaaS website that has been changed or modified in any way. This includes (but isn’t limited to) homepage copy, blog posts, product descriptions, marketing copy, and user interfaces. But we’ve got to be clear that this goes beyond simply fixing grammatical errors.
Rather this involves regularly reviewing any content you make available to your users. And this can involve
- adding new information
- incorporating the latest industry trends
- addressing the “new common” user queries
- ensuring that your content still aligns with the current position of your SaaS product
Here is our website at CaaSocio before and after. The new webpage aligns with the agency’s new value proposition. And oh! The website now includes actual pictures of the team. 😁
The importance of consistently updating content
Let's explore the key benefits of consistently updating your SaaS content:
Boosts search engine visibility
Search engines favor fresh and relevant content. Google's algorithm will detect your website's inactivity and consider it irrelevant to customers if you have an outdated website.
Here’s an important point:
“...the freshness of the content plays a bigger role in answering queries about current news topics than it does about dictionary definitions.”
So it’s true keeping your SaaS website content updated improves your search engine rankings. That’s more organic traffic, increased visibility, and, ultimately, more potential customers discovering your product!
👉 Still unsure how content and SEO are related? Check out our post: SEO Vs. Content Marketing―Here's How They’re Different
Keep up with evolving user needs
The needs of users continue to evolve, and so should your content. Today's users are more tech-savvy than ever, and if your service fails to keep up with their expectations, they will move on to a competitor who does.
Regularly update website content to ensure that it remains relevant and valuable to your users. Pro tip—you can use user feedback or requests as a reference to what to change or even add. 😊 Also, if your SaaS is into social media marketing, regularly updating your content allows you to adapt and address the latest platform algorithm changes.
Enhances brand image
Your SaaS website is your company's face and represents your brand values and personality. Keeping your website content fresh, relatable, and modern enhances your brand's image.
Expand your offering
Consistently updating your SaaS website content also gives you the opportunity to expand your offering and attract new customers. Regularly updating website content can highlight new features of your SaaS platform, showcase customer success stories, and give your customers insights that will help them get more out of your product.
Positive result? This can help raise revenue and strengthen your relationship with your customers.
Builds brand credibility
It’s true that an active online presence builds brand reputation and credibility in the eyes of consumers. And consistent content updates show the audience that your business is alive, growing, and actively engaging with its target market.
When you consistently update your content, it highlights your expertise and establishes you as a thought leader. Users will acknowledge your SaaS brand as a trusted source of information, thereby increasing their confidence in your product.
Enhances user experience
With fresh content from a SaaS company, it creates an experience that’s always new and interesting for the users.
Updated content on your SaaS website makes your audience engaged and lets them know what's new with your products and services. The updates enhance the user experience, help build brand loyalty, and may even attract new customers. Consider offering a knowledge base or a resource library that is regularly updated with new articles, FAQs, and troubleshooting guides.
Can I just make new content instead of updating it?
Sure, but that’s totally impractical. What if it's your homepage? Other web copy? That means a total revamp of the website every time. (And I don’t think it’s easy)
Likewise, you don’t need to publish a new blog for a topic that you’ve already covered 5 years ago. Just update it so it remains fresh. Then REPURPOSE. It doesn't necessarily mean you need to churn out new material constantly. Quality versus quantity.
And here’s a beautiful comment from Neil’s post:
“Don't just update your content for the sake of it being fresh and new in the hopes that that will help rankings and SEO, but rather, always find ways to make your content more relevant.”
So, here are a few ideas to consider:
- Instead of prioritizing a high volume of content, prioritize the quality of what you produce. Well-researched, comprehensive, and insightful content tends to have a more significant impact on your audience than a large quantity of mediocre content.
This post was written for our client to opt us to do a quick ‘survey,’ so the output is really insightful.
- Leverage evergreen content, aka content that remains relevant and valuable over an extended period. It’s not time-sensitive and contains information or solutions that are perpetually useful to your audience. Adding evergreen content to your content strategy will take the strain off of constantly creating new stuff.
- Consistency in updating your website content can yield several benefits. (Scroll up if you missed its benefits.)
Now, let's move on to the next section, where we'll share some tips for updating website content consistently.
Tips for keeping your content fresh and interesting
Implementing consistent content updates for your SaaS website can be a manageable task with the right strategies in place. Below are a few suggestions:
- Create an editorial calendar:
Developing an editorial calendar helps you plan and organize your content updates in advance. It allows you to map out topics, set timelines, and allocate resources effectively. Try taking into account key dates, product launches, industry events, and user feedback cycles in your editorial calendar.
- Conduct regular content audits
Regularly assess your existing content to identify gaps, areas for improvement, and outdated information. A content audit enables you to prioritize the content pieces that need updating and ensures that your efforts are focused on providing the most value to your users.
- Engage with user feedback
Actively listen to your users' feedback and incorporate their suggestions and queries into updated website content. Engaging with user feedback can help you identify areas where content updates are necessary and guide your content creation strategy moving forward.
- Collaborate with subject matter experts
Seek input from subject matter experts within your organization or industry to enhance the quality and depth of your content updates. Their insights and expertise can provide valuable perspectives and ensure that your SaaS website remains accurate and up-to-date.
- Repurpose updated content
Repurposing existing content is an effective way to provide fresh updates without starting from scratch. For instance, convert long-form articles into visual content like LinkedIn posts or infographics, or try creating engaging videos based on your tutorials or case studies. Your repurposed and updated content can reach new audiences and reinforce key messages.
So, why choose CaaSocio for your content needs?
We at CaaSocio SaaS copywriting agency offer several compelling reasons for you to consider us:
First, we specialize in SaaS copywriting and understand the unique challenges and nuances of the industry. Just look at this:
Secondly, CaaSocio boasts a team of professional SaaS copywriters and content writers who are skilled in crafting engaging, persuasive, and informative content. We have the expertise to transform complex technical information into clear, concise, and compelling SaaS copy.
Also, CaaSocio takes the time to understand your specific goals, target audience, positioning, and brand voice. We work closely with you to develop a tailored content strategy that aligns with your SaaS product and business objectives.
This brings us to the point—CaaSocio has a variety of content services. We can help you with product messaging, web, and email copywriting, and content strategy development (including long-form SaaS blogs). CaaSocio has you covered!
Check out our list of services here.
Choose to update website content now
To consistently update website content is not only a best practice but also a strategic approach to keep your users engaged and maintain a competitive edge. It also showcases your commitment to providing valuable resources.
And remember, it's not really about creating new content;. Updating can be a gateway to delivering high-quality, relevant information to your audience.
If you're looking for a reliable SaaS copywriting agency to assist you in updating your content, consider CaaSocio. And by the way—whether you need content updates or new content from scratch, we offer comprehensive content services to meet your specific needs. 🙂