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Action-inducing copy for every step of your SaaS funnel

SaaS buyers behave differently. We craft copy that nudges users to do the next action, wherever they are in the customer journey.

Website Copywriting

Email marketing

In-app + UX copywriting

Website copy that makes prospects share their emails

We’ll pick the right words to make your SaaS the *clear* choice for customers you want to attract. But we’ll also...

Polish your messaging and positioning to make you stand out from your competitors
Write chat copy (for the little pop on your web) to 3x your visitor engagement

Tell me more

Drip and onboarding emails that activate users

Are users not logging back in to your app? It’s not you, it could be your emails (or the lack thereof). Here’s how we’ll snatch them back.

Send emails that DON’T overwhelm with 100 things to do after sign up
Make them explore your app with our 3-sequence email campaign

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Microcopy that delights users

We’re big on onboarding so we won’t hold back if we see painful signups, unengaging in-app copy, or boring UX copy, so we also...

Audit your signup, onboarding, and first user session
Strategize product walkthroughs to ramp user activation up to 60%-90%

Bonus if you use Intercom! We can implement that for you.

I wanna hear more

Yes, we’re a SaaS copywriting agency, but we care.

We take time to understand your product, your process, and your team dynamics so we can work with your existing strategies
(we'll keep the ones that work 😉).

In short, we're invested in hitting your conversion goals together.

Get to know us

How it’ll be like if we work together?

Thought you might ask, so here you go. We always get this question during discovery calls, especially from prospects who are already sold.

Consultation & Research

We’ll start with a kickoff call where we’ll talk about your SaaS and your users in detail. The goal here is for us to download all the key info from you so we have strong starting points for our market research.

Strategy & Writing

After this, we’ll present the strategy to you. We hate ugly surprises so we’ll only start writing once we’re both happy with the message positioning, copy outline, and marketing flows. This minimizes the “that’s not what I meant” scenarios.

Evaluation & Optimization

After launching and seeing the results roll in, we’ll do post-mortem huddles to discuss our wins and points of improvement. If you like what we put on the table and want more, we’re happy to discuss the next contract (happens most of the time).

Implementation & Testing

After the copy reviews (2 revisions max), it’s time for action. We’ll work closely with your designers, developers, and/or team to ensure the mockups are spot on, the emails or app walkthroughs are triggering correctly, and your live website is working perfectly.

Check our availability

Consultation & Research

We’ll start with a kickoff call where we’ll talk about your SaaS and your users in detail. The goal here is for us to download all the key info from you so we have strong starting points for our market research.

Strategy & Writing

After this, we’ll present the strategy to you. We hate ugly surprises so we’ll only start writing once we’re both happy with the message positioning, copy outline, and marketing flows. This minimizes the “that’s not what I meant” scenarios.

Implementation & Testing

After the copy reviews (2 revisions max), it’s time for action. We’ll work closely with your designers, developers, and/or team to ensure the mockups are spot on, the emails or app walkthroughs are triggering correctly, and your live website is working perfectly.

Evaluation & Optimization

After launching and seeing the results roll in, we’ll do post-mortem huddles to discuss our wins and points of improvement. If you like what we put on the table and want more, we’re happy to discuss the next contract (happens most of the time).

If you choose CaaSocio as your copywriting partner...

Hiring CaaSocio

5 years of in-house SaaS marketing & copywriting experience
Harmonious collaboration with your internal team
Fresh perspective from experts outside your team

Hiring from generic marketplaces

May not have SaaS-specific experience
Will probably just start writing and hand over a finished copy
Might just go with the messaging you proposed—without data that backs it up

Convinced? Let’s talk!

"I was about to launch an Appsumo campaign for my SaaS. We already have existing users and the platform is working smoothly already. But I felt like our copy could be better.

CaaSocio was able to assist in creating a great copy for the Oneoffice.io website and the Appsumo page.

Months after the launch, my SaaS is now a rising star in the AppSumo Marketplace."

— Kernan Motoomull

Founder, OneOffice.io

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"One of the major challenges that I think we have is the lack of message positioning. It is something we always tested on our e-mails messages and live chat alerts. It was working but we knew it could be better.

When we hired CaaSocio to write our in-app copy for our website, we instantly got 3x engagement through on-site live chat in just a week. What was even more surprising — we got all those visitors sharing their names and emails with us and engaging in meaningful conversations.

We can’t wait to see the results when we start implementing the emails that they wrote for us."

— Vlad Zhovtenko

CEO, RedTrack.io

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"You guys [CaaSocio] alleviated the heavy lifting that was needed to develop the language and verbiage I need for my new site.

I enjoyed how often we met to go through what was done so far, especially the ability to interact and come up with improved wording for areas of the site. I also liked the level of detail you gave to other things like possible layouts for the design."

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- Deji A.

WineClubSite

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