ChatGPT-Powered SaaS Copywriting: 10 Ways to Use ChatGPT to Achieve Better Copy [Plus Sample Prompts]
Marketing
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Words by
Jennifer Poblete
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Last updated
January 9, 2023
ChatGPT-Powered SaaS Copywriting: 10 Ways to Use ChatGPT to Achieve Better Copy [Plus Sample Prompts]

Fact: ChatGPT grabs more than a million users in less than a week. 

Sounds overstated, doesn't it?

Well, no. 😁

According to OpenAI co-founder Sam Altman’s tweet, ChatGPT has already reached one million users—in just five days. And yes, we’re one of the statistics. 

We’ve tried it too. So we can attest first-hand that it’s a really revolutionary AI tool for us SaaS copywriters. If used right, It might as well boost your overall SaaS marketing.

That’s why in this post, let us share with you some 10 ways to use ChatGPT to make your SaaS copy faster and (hopefully) better.

If you’re ready…let's go.

What is ChatGPT and how it works?

A very simple answer is—ChatGPT is a type of artificial intelligence (AI) that is designed to carry on conversations with humans. It uses a technique called "machine learning" to try to understand what people are saying and come up with appropriate aka human-like responses. 

On a more technical note, ChatGPT is a variant of the GPT (Generative Pre-trained Transformer) language model developed by OpenAI. Since the GPT model is particularly good at understanding and generating natural language text, it's been specifically trained to perform well in chatbot applications. 

It’s a "generative" model because it can generate new text that is similar to a given input text. GPT is also "pre-trained" on a large dataset of text, which means that it has already learned many of the patterns and structures of language before it’s used in a specific task. Lastly, the "transformer" part of the name refers to the type of architecture used in the model—designed to handle long-range dependencies. 🤓

To use ChatGPT, go to chat.openai.com where you could provide a prompt or context, and the model would generate a response based on that input. The generated response can be fine-tuned by providing additional context or constraints, so you can get the output exactly how you want it.

10 ways to use ChatGPT to improve your SaaS copy

To repeat, ChatGPT is a chatbot model that was programmed to generate human-like text based on the prompts it receives. So if you’re a SaaS copywriter, you have to adjust your prompt VERY carefully.

Here are 10 ways to use ChatGPT to improve the SaaS copy you are working on.

#1 Help you brainstorm unique marketing angles for your next SaaS copy.

Two things: You've probably been using the same marketing angles for months or even years, or it’s just tough to come up with new and interesting marketing angles for your SaaS product.

Who’s guilty?😅

Well, ChatGPT can be a great tool for marketers looking for fresh angles for their SaaS copy. For example, ChatGPT could provide some sharp insights on how to best communicate the value that your product offers or the advantages it gives your customers. 

Here’s an example prompt:



#2 Suggest headlines and taglines for your copy.

Coming up with catchy headlines and memorable taglines can take hours—and that's if you're lucky. If you're looking for a quick and convenient process to create brand-new headlines [and taglines] for your copy, ChatGPT has you covered. It's simple: just input the topic or theme of your copy, click enter and ChatGPT will come up with several headline ideas — most of which can be used as-is or with minimal tweaking. 

Here’s an example prompt:

#3 Assist you in writing compelling product updates.

Without any updates, your SaaS website can start to look dull. Potential customers may not realize that you're still in business or have even released a new feature. It's important to keep your customers updated on your product—and it should be announced as compelling as possible.

ChatGPT made it easier to create engaging product updates. ChatGPT formulates drafts without going through a lengthy process of research and review.

Here’s an example prompt:

#4 Create captivating email subject lines based on your topic.

Most people don't put enough thought into their email subject lines, which is a waste because people see them first. One of the ways to use ChatGPT is to help you come up with unique and compelling email subject lines that will make your emails stand out in the inbox. 

Here’s an example prompt:

#5 Generate ideas for blog posts or other content marketing campaigns.

Ever felt that you want to create content but are unsure what to write about? It's not just you— it's not always easy to come up with new and interesting ideas for blog posts or other types of content marketing campaigns. On some worse days, you might feel like you've run out of options.

You can use ChatGPT here. The AI-powered tool can help you create inspiring content ideas in a matter of minutes. All you need to do is initiate a conversation with ChatGPT and provide information such as the topic and audience. ChatGPT will take it from there, providing you with potential titles, topics, articles, or even campaigns that align with your desired creative goal. 

Here’s an example prompt:

#6 Create hooks for your social media posts and captions.

Truth is—without a good hook, your social media posts will get lost in the ‘social noise.’ But let’s be honest, it’s a challenge to create captions that will get attention. ChatGPT is an easy and efficient way to create creative and captivating content. Whether it's a catchy hook or an eye-catching caption, ChatGPT can help you come up with the perfect words for your social media posts. 

Just enter a prompt and let ChatGPT do its thing. Here’s an example prompt:

#7 Help you with your topic research.

It’s all too common—You're working on a writing project for a SaaS, but you don't have time to do all the research yourself. Plus under a deadline, finding good information can be tough.

ChatGPT is an amazing tool for anyone who needs help researching their topic of choice. It does the heavy lifting for you, using advanced artificial intelligence technology to generate relevant information in seconds. All you have to do is ask ChatGPT a question, and it will quickly provide valuable insights from reliable sources to get you started. 

Here’s an example prompt:

#8 Suggest an outline for a SaaS blog post.

Not having a blog post can hurt your SaaS business. But blogging isn’t easy. When you get started to write, you’ve got to prepare a SaaS blog outline too. Else, you’ll lose structure and just write (or miss) topics that come to mind.

But don’t sweat. ChatGPT is a handy tool to generate an outline for your next blog post quickly. ChatGPT is can be your AI  writing assistant that helps you create blog posts from scratch by giving you suggestions on what keywords or topics to include. 

Here’s an example prompt:

#9 Write engaging ad copy for paid marketing channels.

Paid marketing can be incredibly effective. Yet, it’s a struggle to write good ad copy that really engages potential customers and stands out from the competition.

One of the ways to use ChatGPT is to help you write engaging ad copy on paid advertising. It can help you create ads that capture attention

Here’s an example prompt:



#10 Rewrite complex sentences.

Sentences that are hard to read or understand can be frustrating—especially for your readers. We all know how discouraging it can be when we spend time reading something that's hard to understand. Not only is it a waste of our time, but it also makes us feel inferior.

ChatGPT is an extremely useful tool for rewriting complex sentences, without having to go through the hassle of studying or writing a manual rewrite. All you have to do is type the sentence you'd like to rewrite into ChatGPT's text box, and soon enough, you'll be provided with your desired result. 

Here’s an example prompt:

Limitations of ChatGPT

Yes, ChatGPT is an incredible breakthrough in AI technology. However, it still does have some limitations. 

Look at this.

  1. ChatGPT may respond in a way that is unrelated to the input or context, as it is not able to fully understand and remember previous conversation turns.

  1. ChatGPT may generate inappropriate or offensive responses, as it has been trained on a wide range of internet text and may include biases in the data.

  1. ChatGPT may struggle to generate responses that require a high level of knowledge or reasoning, as it does not have access to external information beyond what it has been trained on.

  1. ChatGPT may generate repetitive or generic responses, as it is based on a statistical model of language and does not have the ability to fully understand and comprehend the nuances of human conversation.
  2. ChatGPT data only dates back until 2021. Ref: ​​https://techcrunch.com/2022/12/05/chatgpt-shrugged/

These are also detailed on OpenAI’s website:

  • ChatGPT sometimes writes plausible-sounding but incorrect or nonsensical answers. Fixing this issue is challenging, as: (1) during RL training, there’s currently no source of truth; (2) training the model to be more cautious causes it to decline questions that it can answer correctly; and (3) supervised training misleads the model because the ideal answer depends on what the model knows, rather than what the human demonstrator knows.

  • ChatGPT is sensitive to tweaks to the input phrasing or attempting the same prompt multiple times. For example, given one phrasing of a question, the model can claim not to know the answer but given a slight rephrase, can answer correctly.

  • The model is often excessively verbose and overuses certain phrases, such as restating that it’s a language model trained by OpenAI. These issues arise from biases in the training data (trainers prefer longer answers that look more comprehensive) and well-known over-optimization issues.12

  • Ideally, the model would ask clarifying questions when the user provided an ambiguous query. Instead, our current models usually guess what the user intended.

  • While we’ve made efforts to make the model refuse inappropriate requests, it will sometimes respond to harmful instructions or exhibit biased behavior. We’re using the Moderation API to warn or block certain types of unsafe content, but we expect it to have some false negatives and positives for now. We’re eager to collect user feedback to aid our ongoing work to improve this system.

So, will you use ChatGPT in your next SaaS copy?

OpenAI did a great job developing an AI tool like ChatGPT. 👏👏👏 

ChatGPT is a powerful language model capable of generating text that makes sense and flows naturally. That’s why it’s useful for tasks such as conversation generation and language translation.

SaaS copywriters can leverage these 10 ways to use ChatGPT and use it as one AI copywriting tool in their bag of tricks. The key is to be as specific to your prompt as much as possible. 

  1. Help you brainstorm unique marketing angles for your SaaS copy.
  2. Suggest headlines and taglines for your copy.
  3. Assist you in writing compelling product updates.
  4. Come up with compelling email subject lines based on your topic.
  5. Generate ideas for blog posts or other content marketing campaigns.
  6. Create hooks for your social media posts and captions.
  7. Help you with your topic research.
  8. Suggest an outline for a blog post.
  9. Write compelling ad copy for paid marketing channels.
  10. Rewrite complex sentences.

Given the increasing capabilities of AI technology, it’s not impossible that it’ll soon become an invaluable tool for businesses across all industries—but it will never replace real human writers. And they can’t help find your USP, inject original research or quotes or experience, and map out your entire email SaaS sequence… Yet.

Need help prompting the AI like ChatGPT and building the copy altogether? Don’t hesitate to call us! Oh, by the way—this post is written with the help of ChatGPT. Tweaked and fact-checked by a human writer. What do you think? 🤭

Book a call with us and let us know your SaaS copywriting needs.

Hero image source.

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