Online websites rely heavily on traffic—and it's not always easy to get more of it. A HubSpot survey revealed that the majority (46%) of US websites get less than 15K monthly visitors vs. the 0.5% getting over 10 million.
Yet, we know it.
SaaS companies need to make their sites visible if they want to build brand awareness and attract new customers. And SaaS blogging is one of the best ways to increase traffic sources for websites.
Well. companies that blog get better marketing traffic—about 55% more visitors.
So, shouldn’t you also be investing in SaaS blogs?
In this article, let’s look at how blogs help your SaaS website attract more traffic. And how you can benefit from blogging for your SaaS business.
Let’s start with the basic premise.
6 website traffic sources
1) Search Engines
One of the most common ways that people find websites is through search engines such as Google, Bing, and Yahoo. And they’re usually referred to as organic traffic. The traffic results when someone searches for a particular term on a search engine, and the search engine will display a list of websites that are relevant to the search term.
2) Social Media
Another great way to generate traffic to your website is through social media. If you have a strong social media presence, it’s likely to increase brand awareness. That’s because you can direct your followers toward your website. The trick here is finding out which platforms work best for your business.
3) Referral Traffic
This is quite straightforward—it’s the traffic that comes to your website from another website ‘referrals’. For example, if another site includes a link to your website on its own website or blog, this will send referral traffic to your site. Aside from that, if you do guest posting can also send backlink traffic your way. This kind of cross-promotion can be incredibly powerful if done right
4) Direct Traffic
Yes direct, as in when people type your website’s URL directly into their browser. It’s considered "direct" because it does not come from another source (such as search engines or social media). Honestly, this type of traffic can be difficult to track as it doesn’t come from another website. Even so, it’s still important as it shows that people are actively seeking out your website.
5) Email Marketing
Email remains one of the most effective ways of driving traffic back to your website because it gives you direct access to someone’s inbox. Email campaigns can include links that can redirect receivers to your website. If you have a database of email addresses, you can send out regular newsletters or promotional emails sending people to your site.
6) Paid Advertising
Pay-per-click (PPC) advertising lets businesses target specific audiences quickly and directly. By investing in PPC ads, companies can reach their audience faster than relying solely on organic search engine results. The great thing about paid search is that you only pay if someone clicks on your ad, so if no one clicks, there is no cost.
How do SaaS blogs help boost traffic sources for websites?
Well, I can almost hear you thinking—where does SaaS blogging fit in our traffic sources?🤔 Let’s see.
When it comes to SaaS companies, SaaS blogs provide unique opportunities for engaging potential customers and educating them on the services available. That’s where blogging that answers search intent and SEO come into the picture.
👉 Firstly, blogs that are search engine optimized bring in free organic traffic [traffic source #1] making your content easier to discover. We all understand the importance of SEO and how it helps businesses and websites rank higher. But we should be wary that writing for bot crawlers doesn’t always mean that we’re producing high-quality content—posts with search intent as the guiding principle of writing.
What do we mean by high-quality content?
High-quality content is high-intent posts tailored specifically toward a niche audience. It may even mean going for keywords with less volume. Matching user intent with your content is an essential step to delivering meaningful results from your SEO strategy.
Take our CaaSocio post for example
This is a common query of our clients, so we opt to explain our process in this blog post. So, this post absolutely matches the intent of people looking into SaaS copywriting agencies.
The simple fact is that high-intent blog posts can help differentiate SaaS companies from their competition and increase trustworthiness. Creating consistent, quality blog posts helps increase brand visibility and attract more potential customers. And the final result? Qualified leads. 🙂
📌A reminder though—traffic can be a tricky thing. Sure, it's nice to see lots of people coming to your website, but what really matters is if those visitors actually interact with it. So in a way, having high traffic numbers may just be vanity metrics. It measures activity but not necessarily the success.
👉 Another thing, blogs can be a single source for content distribution. With social media channels [traffic source #2] like emails, LinkedIn, Twitter, and Facebook that are all readily accessible, you can easily spread the blog and establish an online presence with minimal effort. It's important to diversify your social media strategy and make sure that your content reaches as many people as possible.
Here’s another sample from us [CaaSocio]:
From our original post titled, SEO Vs. Content Marketing―Here's How They’re Different, we’re able to produce micro content for Facebook and LinkedIn.
👉 SaaS blogging is also one of the most effective tools for lead generation. Campaigns [traffic source #5] linking to SaaS blogs are a good example. Blogs should provide value to readers above anything else. So your posts should offer helpful advice or industry insights in order to engage readers and encourage them to come back for future updates—this way, you can encourage them to sign up for your SaaS newsletters or even free trial.
Just remember that blogging isn’t just about attracting new customers—it’s also about nurturing existing leads. If current leads keep seeing quality content from your blog, they may become more engaged with your business and convert to warm leads who’ll eventually become a paying customer. The key is creating engaging content that will keep them coming back for more.
What else can SaaS do to increase traffic (besides blogging)?
Okay, enough about blogs to help you rank. What else can your SaaS do to increase traffic?
- Auditing whether your current traffic is converting is key to any successful SaaS marketing strategy. Be honest–-if the conversion isn't what you'd like them to be, it's worth taking a step back. You might need to refine your messaging to make sure your intended message comes across to your users.
- Did you know website copy is also an essential tool for companies to increase traffic and stand out from competitors?
We compiled 20 shocking SaaS website statistics in this post.
Website copy [traffic source #4] helps explain the product or service clearly, and in a concise manner, leaving potential customers with a good idea of what is being offered. They can be optimized to appear in SERPs carrying the same tone and unique personality as your SaaS product. Ultimately, website copy helps draw people to your brand, leading them on a journey that could potentially result in more sales or leads.
- I’m not sure if this is a widely known fact, but one of the best ways to increase traffic to your SaaS is by optimizing existing content and posts. This could actually bring in even more traffic than creating new posts, as those already on your site can be rediscovered quite easily. Updating old blog posts with fresh content will improve your search engine ranking and help more customers find you.
- As mentioned earlier, guest posting [traffic source #3] is an excellent way to increase website traffic since it empowers you to reach a new audience. By writing content for another blog or website that covers similar topics, you can expose your brand to people who may not have heard of it before. Plus, guest posting establishes credibility by showing readers and other industry professionals that you know what you’re talking about.
- One way for SaaS companies to increase traffic is by being active and helpful in Slack, Facebook Group, and other online discussions (like Quora and Reddit). Engaging in conversations keeps your brand visible and provides an opportunity for others to discover your product or service. It's also a great way to build relationships as customers are likely to trust brands that offer help and are involved in industry conversations and events.
SaaS blogs help boost traffic sources for websites
With ever-increasing competition, it’s getting increasingly difficult for websites to gain traffic. Fortunately, there is a reliable way to boost traffic sources for websites—SaaS blogs can. 🙂
If you want support driving website traffic, there is no better option than a well-run SaaS blog. By producing high-quality content that is interesting and informative, you can boost your site’s traffic.
Are your plates already full?
If all of this sounds like too much work, we at CaaSocio are here to help. Our team of expert writers can produce engaging SaaS blog content for your website so that you can focus on running your business.
Book a call with us today to get started.