Email copywriters for SaaS: Why do SaaS businesses hire them?
Words by
Jennifer Poblete
Last updated
September 27, 2022
Email copywriters for SaaS: Why do SaaS businesses hire them?

Guess what? 89% of marketers use email to attract leads.

SaaS business or not, you need customers in order to grow. And email is one of the most effective channels for doing so. Say hello to 4 billion daily email users

However, writing effective email copy can be difficult, time-consuming, and expensive (because time is money, right? 😉).


Here's where a SaaS email copywriter can help.

They can help you write SaaS emails that are more likely to result in conversions. SaaS copywriters have experience crafting persuasive emails that get results. They know how to grab attention and motivate people to take action.

So in this blog post, we'll take a look at why you should hire email copywriters for SaaS and what they do to benefit your business.

First, let’s get the basics straight.

What is SaaS email copywriting?

To begin with, email copywriting is the art of crafting words that are intended to persuade its recipients to take your desired action. When you serve a SaaS business, it becomes SaaS email copywriting. 

So it may mean motivating people to explore your product so later on, they’ll purchase it.

Let’s touch this 👇👇👇

You’re not ‘email copywriting’ if you're emailing your manager or just talking to a colleague ― communications like these don't require as much skill. 

Here’s a fun fact. And this is inspired by Joana Wiebe of Copyhackers

According to her, one reason why SaaS emails are different from other emails is that the first approver is not actually the customer.

If not them, then who? 🤔

Well… they’re our client or our team. 

We need to always get their green light first before our email even goes out. You have to make sure you're pleasing your first approver, aka the person who asked you to do it in the first place.

The product of SaaS email copywriting is the SaaS emails. So…

What is a SaaS email?

SaaS emails are not too different from traditional emails, except that they’re from a SaaS business. You probably got it from signing up for a free trial or subscribing to a newsletter. And one thing you can easily spot is that these emails are generally short. 

Here’s an example. I got this from subscribing to Digital Marketer.


The purpose of the email differs depending on what flow you’re in. If you’re a SaaS marketer, you know that you have many different campaigns depending on where or how customers found you.

Onboarding flow usually involves emails that support free trial users getting the most out of the app. On the other hand, SaaS emails in a nurture sequence aim to educate people into eventually trying a product.

So at this point, you realize — SaaS email copywriters can help you create engaging emails that market your product or service in the most effective way possible.

Let’s get down to business.

Why do you need email copywriters for SaaS?

There are a lot of reasons why SaaS businesses might choose to hire an email copywriter. Here are some of the most notable ones:

  • Experienced SaaS email copywriters know how to grab your reader's attention and keep them engaged.
  • They can help you create a cohesive marketing strategy that incorporates email marketing.
  • Emails with well-written copy convert better than those written poorly.
  • Well-crafted SaaS emails can help build customer loyalty and increase brand awareness.

That's why hiring an email copywriter for SaaS is an investment that will pay off in the long run. But let’s also note the 3 distinct roles of those responsible to make SaaS emails. 

1. Email designers

They’re responsible for creating beautiful emails. You probably know that personalizing your emails to your brand is a great way to boost your open rates and click-through rates, right?

2. Email strategists

They help you create a custom email campaign that reaches your customers in the studied way they want to be reached. They’re focused on creating a unique email strategy that fits your business and helps you achieve your goals.

3. Email copywriters

Truth is, it's hard enough to find time to run your business, let alone write email copy. And if you're not a great writer, it can be tricky to produce content that engages your readers and drives conversions.

A professional SaaS email copywriter can help you produce high-quality SaaS email content that will engage your audience and increase your bottom line. 

Here in CaaSocio, our team of experienced SaaS email copywriters can help you create high-converting emails that drive results. We can work with you to develop a strategy, create engaging content, and optimize your emails for maximum impact. 

To be more specific, let's look at what email copywriters for SaaS do.

Responsibilities of SaaS email copywriters

While the specific duties of a SaaS email copywriter may vary depending on the organization, there are some common elements they share.

Here they are:

  1. Understand the client's brand and target audience
  2. Write engaging and persuasive email content
  3. Proofread and edit your work for accuracy and quality
  4. Format emails according to client specifications
  5. Stay up-to-date on email marketing trends and best practices

How [CaaSocio] we’ll do it for your SaaS

  • Uncover insights

We’ll hop on a call. And in our first conversation, we’ll talk about your current customers and target audience.

We can talk about where they’re stuck and the objections shared with you. Also, we’ll go through the features they love about your product or service :). If there are use cases available about how you closed your paying users or how the opposite happened, we’ll cover them, too.

 Our research will be more solid if we have the key details from you.

  • Do additional research

The next round would be a little more digging. 

We want to make sure we get the most accurate feedback possible. This is why we’ll collect reviews from your fellow competitors and past customers as well (if necessary). And see if there’s anything we should be aware of before investing time into developing our own strategies for you.

We would also love to hear about your sales calls so we can get a better idea about how customers react when they're interacting with your company

  • Write the copy

Let’s get started! 

We’ll customize our proven email framework for you. Before we write any emails though, let's make sure that the entire flow of communication is something that works well with your company culture ― so we’ll get your approval on all aspects from topics to frequency.

As soon as the emails are ready, we'll send them over for your review, feedback, and edits as needed.

Here are the services we offer:

#Audit and strategy  

First, we audit your brand. This lets us know if you’re product has a proven track of success or there’s a gap versus the market.

All good?

We then learn about what you intend to achieve. We find out about your strategy, unique position in the market. Here, we go over your message positioning or your USP (unique selling proposition). 

Take note this should be provided by founders like you, not from us :)

Here are what else we need to understand:

  • Your preferred triggers
  • Your desired output
  • The email marketing platform you currently use
  • The metrics you want to track

#Email mapping

Here, we help make your emails work. We’ll help you map all those emails together so they tie with your buyer’s current journey. And while at it, we’ll see if you need to hold off on your current sequence or create a new one. 

We’ll take the guesswork out of your email marketing. 

#Email copywriting

CaaSocio is your B2B SaaS copywriters so you can say that this is what we do best―we write for you.

We craft copy that nudges users to do the next action, wherever they are in the customer journey.

Here’s what makes us different―we're serious about reaching your conversion goals together.

#Set up email automation

If you need some extra hands to implement those emails, we can offer our service to you.

We’ll ensure that the planned sequence works and wait for your green light before going live.

Does your SaaS need email copywriters?

Email copywriters for SaaS can help take your business a step further. They are experts at crafting emails that convert. And they can help you create a strategy for SaaS email marketing that will drive more sales. 

Despite your busy schedule, don't overlook email marketing. Because you might be leaving money on the table 

If you’re interested in hiring a professional SaaS email copywriter, contact us today to book a call with one of our experts. We’d be happy to discuss your needs and see how we can help you achieve your goals. 

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