If this is not a genius marketing move by Meta, then I’m not sure what is.
Twitter’s direct rival, Threads, was launched just closely after this was announced 🔥:
This is NOT another post discussing the rivalry of Twitter and its alleged “killer.”
Rather, this is a post on how to use Threads for SaaS. Let’s explore how other SaaS teams already use it.
And who knows? You might get inspired by them. 🤭
What is Threads?
So Threads is the new app released by Meta—the parent company of Facebook—dubbed as a Twitter clone. It’s a text-based social platform developed by the Instagram team. So it’s a no-brainer that it leverages Instagram's core strengths but extends them beyond photos.
“The vision for Threads is to create an option and friendly public space for conversation. We hope to take what Instagram does best and create a new experience around text, ideas, and discussing what’s on your mind.”
The new app was launched on July 5 and gained millions of sign-ups in just a few hours. We’re talking about 10 million users within a mere seven hours after its grand debut.
Well, simply speaking, from your followed (and favorite) celebrities and influencers to your cherished friends and family on Instagram—they’re all there.
That’s thanks to their onboarding that lets you follow the same people you already follow on Instagram.
You also have the chance to import your bio from the photo/video-sharing platform.
So, personally, I feel like attending a wedding party surrounded by a mix of familiar faces and influential personalities. And yet, you don’t know how to act around everyone (of course, this app’s still new!). 😅
But it’s not yet alarming. Because according to SparkToro’s survey, only a few companies is in Threads as of now.
BIGGEST social debut
Remember when social networks took years to gain millions of users? Here's a quick recap of how long some popular apps reached 100 million users:
- Facebook- 4 years and 6 months
- Twitter- 5 years and 5 months
- YouTube- 4 years and 1 month
- Spotify- 4 years and 7 months
- LinkedIn- 7 years and 11 months
- Tiktok- 9 months
- ChatGPT- 2 months
Well, that all changed with Threads! It just took 5 days for the newest social platform to attract 100 million users. Crazy, right?
Perhaps, you can attribute it to its direct linking to your Instagram account—which presently has around 1.35 billion monthly active users.
So, yeah, Threads is definitely making waves and shaking up the social media scene. And let’s now take a look at some SaaS that use Threads.
How SaaS teams use Threads right now
Figma Threads converts its community into an interactive ecosystem. And that’s by sharing user-generated content—spotlighting their best works, sharing insightful designs, and showcasing cool projects from the community. They also solicit opinions from their followers on different topics related to design, development, and user experience.
Talking about engaging the community, Slack Thread responds and nurtures an open dialogue between the team and their followers. Also, Slack Threads serves as a hub for creative tutorials and witty content.
Salesforce captivated Thread followers from the start with its approachable and friendly tone.
It even adds a splash of humor (salesforce (Taylor’s Version)). With Threads, Salesforce has found the perfect way to announce its newest features, including GPT-powered additions.
Although Threads is a text-based platform, they [Zoom team] cleverly use ZOOM Threads to create engaging conversations that feel as dynamic as video interactions. How do they do it? By playfully leveraging ZOOM's own features!
Threads on ZOOMinfo are a dynamic way of communicating, combining text, images, and videos to communicate. It also serves as a knowledge-sharing hub, where the team posts tips on how to use the app more effectively.
And they already said it 👇👇👇
Knowing the collaboration tools included in the Google Workspace, you’ll find their thread posts witty and engaging—and that keeps the conversation lively!
Their very first threads is so funny (and clever)—related to the calendar that Google Workspace offers.
HubSpot's thread posts are not only “pink” (Hi Barbie fans!), but they also know how to connect with other businesses. Their engaging approach helps create a friendly and approachable atmosphere, making interactions on Threads fun and informative for all users.
But some reminders about threads
Yes, Threads is making waves, but you should be aware of some facts as of this moment.
- Threads isn’t in the EU yet.
It’s with regard to the EU’s regulatory concerns. There's some uncertainty as to how the app plans to use personal data. So, before Threads can launch in EU countries, Meta needs the green light from the European Commission, the E.U.'s executive arm. (It's like waiting for the official stamp of approval before the party can kick off!)
- Deleting your Thread profile and data means deleting your Instagram account as well. Thus, if you don't want to use Threads anymore, you can deactivate it.
- Though Threads had an impressive start, time spent on the new app dropped to 6 minutes from its average of 21 minutes (the app's peak usage on July 7). Sadly, there was also a drop from 49 million to 23.6 million daily active users.
Are you on Threads, too?
Threads has made a great start, but I personally think that it still needs to do more to convince people to switch from Twitter to Threads.
But that’s just a small opinion—as I said earlier, this isn’t about who’s the better app.
SaaS teams may leverage it as a new channel for engaging with their followers. You can try using Threads for SaaS, just as the SaaS teams above have. Publish engaging and captivating content to shine amidst the chatter and attract attention.