10 Must-have SaaS marketing tools to elevate your copy & content this year [2023]
Words by
Jennifer Poblete
Last updated
February 21, 2023
10 Must-have SaaS marketing tools to elevate your copy & content this year [2023]

I don’t know about you, but I’m making it my annual new year’s resolution to improve (at least versus the old me). And in my case, that’s writing. 🙂

I believe copy/content is your key to staying ahead of SaaS marketing. 

If you’re with me—where can you start? 

Maybe first, get your hands on the right SaaS marketing tools that can help elevate your copy [and content], polish them—and just produce them more efficiently.

So in this blog post, we'll list the top must-have tools for SaaS marketing so you can optimize not just your copywriting but also all aspects of your content creation process. 

Let's dive in! 😊

Why use SaaS marketing tools to elevate your copy & content?

Before we dive into the benefits of using SaaS marketing tools, let’s start by defining what they are. 

Essentially, SaaS marketing tools are software that empowers marketers to create, optimize, and analyze their digital marketing campaigns. And some of them are designed to make content creation easier, including keyword research tools, copywriting templates, AI-powered writing assistants, and analytics dashboards. 

Here are 4 more comprehensive reasons:

  1. Content enhancement 

In any form of writing, you need to make sure your message is grammar-error-free, right? Research shows that if your website has bad grammar, you’re likely to lose two times as many potential customers as those who have error-free websites. Using a tool that ensures all your sentences are correctly structured while eliminating any grammar or spelling errors is a sensible move. 

  1. Copywriting aid

Some tools for SaaS marketing can help provide valuable data about customer behavior so your copy is more targeted. Analytics tools help you track the performance of your copy & content over time so that you know what works and what doesn’t work with your audience—and copywriting is about understanding the audience.

  1. Content optimization for SEO 

When search engines like Google crawl through your website, they look for certain keywords and phrases related to what users are searching for. If your site lacks those keywords or phrases, it won’t appear in search results—no matter how great the rest of your content is. Some SaaS marketing tools can help here and do keyword research or give you detailed insights into what your SEO efforts should be.

  1. Collaboration assistants

Yes, some marketing tools support team collaboration. They enable real-time communication and provide an organized platform for communication. This makes it easier to brainstorm ideas, review or edit copies. Tools like this offer feature such as file sharing and commenting so teams can review drafts in real time.

10 SaaS marketing tools that we recommend [and personally use by CaaSocio writers]

1. Chat GPT


This one’s pretty new. OpenAI developed ChatGPT for language processing tasks. It’s a chatbot trained to simulate human conversation and is built on a massive amount of text data. 

Top features:

  • Answers questions/prompts like a human conversing
  • Translates language
  • Debug and fixes code blocks

Why we love it

Yes, we really enjoy using ChatGPT—so much that we wrote an article on how SaaS copywriters can use this AI tool. But just to summarize, we love chatGPT-3 because it’s a powerful FREE tool. It can help you generate high-quality text quickly and efficiently. Like market research? It’s way easier to do, and all while being able to overcome writer's block.

2. WordTune


Wordtune is an AI-powered tool that rewrites and rephrases your writing to make it clearer. It provides suggestions for alternative words and phrases that can help users enhance their writing whenever a sentence doesn't appropriately describe their thoughts.

Top features:

  • Rewrite suggestions to improve the flow and clarity of your writing
  • Synonym options to expand your vocabulary
  • “Tone of Voice feature," which helps users to adapt the tone (casual or professional) of their writing 

Why we love it

We love Wordtune because it‘s true to its claim—your personal writing assistant & editor. It improves my writing skills by suggesting alternative phrases to make it more engaging and communicate more effectively. Oh, and the user-friendly interface is a huge plus.

3. Trello


Trello is a popular project management platform that makes it easy to organize and prioritize tasks and projects. It lets users create boards, lists, and cards to represent what they’re supposed to do. Trello has cool collaboration features like comments and files attachments, which make collaborating with coworkers a breeze. 

Top features:

  • Allows real-time collaboration and communication
  • Create boards that can be customized to track a specific project
  • Add checklists to help break down tasks into sections

Why we love it

Before you raise your eyebrows as to why this is in our list of SaaS marketing tools that elevate your copy & content, hear me first. We’ve been using Trello since day 1. So it’s safe to say that it’s handy for every project management—from simple to-do lists to large-scale projects. It's great for teams like ours since it lets us communicate, collaborate, and share info fast. That makes every writing assigned and edited in a much more organized way.

4. Slack


Slack helps teams communicate more effectively. It lets users share files and chat in various channels, which can be organized by topic. Or, for more sensitive conversations, members can create private groups or direct messages to one another.

Top features:

  • Create channels for different teams, projects, or topics
  • Direct message users for one-on-one communication
  • Integrates with many third-party apps so you can easily centralize your workflow.

Why we love it

This works pretty much like a real-time messenger for the CaaSocio team. So if we need to communicate with one another and share files, images, and other information, we go to Slack. If we’re writing and need feedback fast, this tool is our choice rather than through a mix of emails or text messages.

5. Ubersuggest


UberSuggest is a keyword research tool crafted by Neil Patel. It helps with search engine optimization (SEO) by providing users with keyword suggestions and data on search volume, CPC (cost-per-click), and other SEO metrics.

Top features:

  • Suggest related keywords from a simple seed keyword
  • Analyze and audit the site to get a detailed report showing you any errors or potential issues that need to be fixed
  • Perform competitor analysis that tells you what keywords they're ranking for and how much traffic they get

Why we love it

Our reason is simple—UberSuggest does what it’s for. You can quickly generate thousands of relevant keyword ideas and get growing trend data on individual keywords. With the help of UberSuggest, you can quickly get insights into related topics, questions, and other valuable SEO information..

6. SurferSEO


SurferSEO is a SaaS marketing tool to analyze and improve your SaaS website's SEO. It gives users recommendations that can help them write articles that rank well and are easy to read. And these on-page optimization suggestions are displayed in real-time.

Top features:

  • Provides on-page SEO analysis to see how well your website is optimized for the keywords you're targeting
  • Conducts comprehensive keyword research to find the right keywords to target for your SEO campaigns
  • Audits your website to help you identify any areas of your website that need improvement so that you can make the necessary changes

Why we love it

With SurferSEO, you get so much more than just an SEO tool. Not only does it got useful features for producing top-quality content quickly, but it also has a range of features to make optimizing your website a breeze.

7. Canva


Yup, images are content too. Canva is a graphic design platform for creating content for different purposes, such as social media posts, presentations, and posters.  It’s an essential tool whether you’re an expert designer or just starting since it offers a variety of design elements and templates that users can customize.

Top features:

  • Offers a huge selection of templates that can be a great starting point for users 
  • Has an extensive collection of design elements that users can add to their designs
  • Feature a user-friendly interface so you'll be able to get started using Canva no matter your experience

Why we love it

Let me start by saying that Canva is a user-friendly SaaS marketing tool. The platform's designed to be easy to use for anyone. And it's not just about designing social media posts and logos—Canva lets you craft presentations too. Yes, that’s true, whether you're brand new to graphic design or a seasoned pro looking for quick design solutions.

8. Balsamiq


Web copywriters will love this. Balsamiq is a wireframing and prototyping tool for designing and drafting website user interfaces. The tool interface mimics a sketch or whiteboard's look and feel.

Top features

  • Create mockups of websites and applications.
  • Offers collaboration features, like sharing mockups and leaving comments, so it's perfect for remote teams 
  • Can be exported to various formats, including PNG, PDF, and SVG

Why we love it

People love Balsamiq because it makes wireframing and mockup creation fast, easy, and fun. And our lead web copywriter, Irish, is one of them 😊. You can choose from hundreds of beautiful drag-and-drop UI components to create the perfect product interface or layout. With Balsamiq, it's easy to design high-quality prototypes for a fraction of the cost.

9. Grammarly


Grammarly is a must-have SaaS marketing tool that wants to ensure their online writing is clear and effective—free from grammatical mistakes. With its AI-powered writing assistant, Grammarly will automatically detect any errors in your writing and suggests replacements for them.

Top features

  • Make suggestions on how to correct grammar, spelling, and punctuation errors
  • Available as a free or premium service, so you can choose the level of features that you need. (The premium version includes a plagiarism checker and advanced grammar checking)
  • Integrates with Microsoft Word and other word processors

Why we love it

Let me be a little personal—I love the free version of Grammarly that includes all of the basic features and plagiarism detection for premium users! With its grammar and spelling checker, Grammarly dives deep into your text, detecting inaccuracies and suggesting corrections to help you craft polished written work. Plus, with its powerful algorithms, you can instantly check for plagiarism.

10. Google Analytics

CaaSocio-Google Analytics-saas-marketing-tools

Google Analytics is a web analytics service offered by Google. It gives valuable insights into the behavior of website visitors’ activity, including session duration, pages visited per session, bounce rates, and traffic source information.

Top features

  • Provides detailed information about where your visitors come from, what they do on your site, and how long they stay
  • Tracks the performance of your marketing campaigns
  • Delivers information about your website's conversion rate

Why we love it

If you're looking for an easy-to-use analytics tool that can give you an in-depth look at how users engage with your website or app, Google Analytics is definitely the way to go. It empowers website owners and digital marketers to make data-driven decisions and improve their website's performance. 

So, what SaaS marketing tool will you use?

The SaaS world keeps evolving, so keep up with it. The ten must-have SaaS marketing tools featured in this article are made to give companies an edge over their competitors—copy and content-wise. 😊

Yet, it’s important to note that these top 10 picks are not the only marketing solutions available. Researching other options, plus knowing what features you need, plays a big role in boosting your chances of success. 

But if you need help crafting the copy/content, contact us here at CaaSocio—we'd be more than happy to lend a hand. And it’s kinda obvious we use these SaaS marketing tools, too🤭. Book a call with us today.

Hero image source.

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